Forum Posts

Tanmoy Mukharjee
Apr 09, 2022
In Self Help Forum
Understand the differences between lead generation and order generation offers - it's essential. If an offer needs to be created, complete that step mailing list before you go into the mail. 8. Format Selection Formats fall into two broad categories - envelope mailers and self-mailers. Envelope mailers typically have a letter and reply card, but can also include a brochure and other inserts. Self-mailers, including postcards, come in many different sizes and arrangements. All formats come with different advantages and different costs. 9. Testing Strategy Testing is often viewed as a pre-mailing step, but we believe it should be an mailing list ongoing part of your overall mailing program. Continue to mail what you know is working, but always look for ways to improve. Dedicate a small percentage of your mailing (10%) to trying new things and always test against your "control" mailing. 10. Main Selling mailing list Points Make a list of the main selling points of your product or service. Selling points are the benefits, or "reasons why" someone would want to buy. Some selling points are clearly more important than others, but there is usually one selling point that stands apart as the main reason why your target audience will buy.
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Tanmoy Mukharjee

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