Toolkit Global sales training firm RAIN Group conducted a survey of more than 500 buyers and sellers early in the pandemic to see how their services and expertise might be needed. These results inform the company's decision to guide customers through unfamiliar challenges. A multifaceted branded content campaign full of data, helpful tools and targeted advice is designed to acclimate clients and clients to virtual sales. First, RAIN industry mailing list shares a summary of the top findings in its Virtual Selling Tips and Challenge Gating report. It then released its full findings in an ebook, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely. Other related assets include virtual sales checklists, slideshows, infographics, and blog posts, leading to the release of its closed ultimate virtual sales toolkit, which includes guides, conversation planners, and more. RAIN Group achieved its goal of helping clients navigate the virtual sales space and won the 2021 Content Marketing Award for Best B2B Brand Content Marketing Event.